WHY CHOOSE ULTA?
Cruelty Free
These brands have been certified by Leaping Bunny, PETA or Choose Cruelty-Free—all respected for their careful and rigorous standards.
This means that our Cruelty Free brands, their ingredient suppliers and their manufacturers do not conduct testing on animals.
Vegan
What goes on your body can be just as important as what goes in. Vegan beauty products are created without animal products,
by-products or derivatives. Specifically, that includes but is not limited to ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin.
Sustainable Packaging
Through Conscious Beauty at Ulta Beauty™, we're recognizing brands that are making efforts to improve packaging sustainability. To qualify, at least 50% of a brand’s total packaging,
by weight, sold at Ulta Beauty must be made from recycled or bio-sourced materials, or be recyclable or refillable.*
Positive Impact
Brands that do good deserve a special spotlight. Through Conscious Beauty at Ulta Beauty™,
we're highlighting brands that have giving at their core. Your purchase goes the extra mile—supporting things like donation programs and community involvement.
Clean Ingredients
Our goal: to be transparent and keep things simple. We’re focusing on ingredients that products have—and don’t—to help you easily reach for the beauty you want.
